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Amplitude MCP Server

Amplitude runs an official MCP server with both US and EU endpoints. It covers the questions product teams actually ask — funnel drop-off, retention by cohort, segment comparisons — without anyone opening the chart builder.

Hosted URL

https://mcp.amplitude.com/mcp

Suggested model

Claude Sonnet 4.5

Chat with 60+ AI models on the same workflow — switch to a different model mid-conversation and re-run the same prompt, or use Compare mode to put several side-by-side and balance quality vs. cost.

Auth

Amplitude API credentials via an authorization header. EU projects must use https://mcp.eu.amplitude.com/mcp instead of the US endpoint.

What the Amplitude MCP server does

How models use it and what it is built for.

The server exposes Amplitude’s analytics surface as tools an agent can compose. Event queries are the base: count and segment events over a time range, filtered by user or event properties. On top of that sit the analyses Amplitude is known for — funnels with conversion and drop-off per step, retention curves by cohort, and segmentation that compares one user group against another. A model can also inspect the event taxonomy, which is the unglamorous but decisive part: knowing which events actually exist, and what properties they carry, is what separates a real answer from a confident guess about an event name that was never instrumented. Amplitude operates separate US and EU deployments and the endpoints are distinct, so EU customers connect to mcp.eu.amplitude.com and their data stays in the region.

Tools the Amplitude MCP server exposes

Typical tools an AI model can call. Exact names vary by version.

  • event segmentation — count and break down events by property over time
  • funnel analysis — conversion and drop-off across an ordered event sequence
  • retention — cohort retention curves for a chosen start and return event
  • user segments — define and compare cohorts of users
  • event taxonomy — list instrumented events and their properties

Connecting to Amplitude

Taken from the official Amplitude documentation — see Amplitude documentation for the full reference.

Examples

US

https://mcp.amplitude.com/mcp

EU

https://mcp.eu.amplitude.com/mcp

Required for EU-resident projects — the US endpoint cannot see EU data.

Example prompts to try

Copy any of these into MCP Agent Studio after connecting.

  • Where do users drop off between signup and first project created?

  • Compare week-four retention for users who came from paid versus organic.

  • Which events fired most often last month, and which have stopped firing entirely?

  • Has activation improved since the onboarding change on the first of the month?

Models on MCP Playground

This is not a single-model product: you get the same MCP connection with 60+ models (Claude, GPT, Gemini, DeepSeek, open-weight, and more), you can switch mid-conversation, and you can open Compare mode to run the same prompt against multiple models at once. The card above is a suggested starting point for this server — not the only choice.

Default pick for Amplitude

Claude Sonnet 4.5

Funnel and retention definitions are easy to get subtly wrong — wrong start event, wrong window. Sonnet 4.5 states its assumptions, which is what makes the number checkable.

Check an AI agent can actually use the Amplitude MCP server

Listing tools proves the server is reachable, not that a model can work with it. Evals go further: they read every tool on the server, write a test suite from its real schemas, and run it — code decides pass/fail on the responses (schema conformance, error codes, pagination, result caps) while a scoring model grades plain-English tasks driven through the tools.

Get a pass/fail report per tool with the evidence behind each verdict — and replay the same suite after every schema change. Destructive tools are excluded from the run.

Run evals

Try the Amplitude MCP server in your browser

Open MCP Agent Studio with the connection pre-filled. Add your token, pick any of 60+ models, and start chatting — no install required.

Open Agent Studio

Amplitude MCP server — FAQ

Common questions about connecting, scoping and using it safely.

What is the Amplitude MCP server?

Amplitude’s official hosted MCP server. It exposes event segmentation, funnels, retention, cohorts and the event taxonomy as MCP tools, so an AI assistant can answer product analytics questions directly against your data.

Is there an EU endpoint?

Yes. EU-resident projects use mcp.eu.amplitude.com rather than mcp.amplitude.com. They are separate deployments — pointing an EU project at the US endpoint will not find your data.

Can it see events that were never instrumented?

No, and this is the most common source of confusion. The server can only analyse what your SDK actually sends. Ask it to list the event taxonomy first — the answer to "why is this funnel empty" is usually a missing event, not a broken query.

How does it compare with the PostHog MCP server?

Amplitude leans on named analyses — funnel, retention, segmentation — as distinct tools. PostHog leans on HogQL, a SQL dialect, so it is more flexible but demands more query correctness. Amplitude is easier to get a right answer from; PostHog can answer stranger questions.

Should an agent be allowed to create cohorts?

It is lower risk than most write operations, since a cohort is an analysis artefact rather than production config. The thing to watch is clutter — an agent that creates a cohort per question leaves a workspace nobody can navigate.

Other MCP servers

More on MCP Playground

Amplitude MCP Server — AI for Funnels and Retention