Amazon Ads Operator

What you can do

A few things this template does well out of the box.

• List every Sponsored Products campaign with ACOS above your target.
• Find search terms that have spent more than $50 with zero conversions — candidates for negative keywords.
• Summarise last month's sales by product and campaign type (SP / SB / SD).
• Suggest bid adjustments on keywords that are converting below their current bid.

How it works

Three steps to go from template to a live chat.

MCP servers used

The endpoints this template connects to by default. You can swap any of them in Agent Studio.

Getting your access token

A quick walkthrough for the credential this template needs.

1. 1Easiest: create a free account at marketplaceadpros.com, connect your Amazon Ads account and copy your bearer token — paste it into Agent Studio.
2. 2Alternative 1: official Amazon Ads MCP (open beta from Feb 2026) — requires Amazon Ads API partner credentials and LWA OAuth setup.
3. 3Alternative 2: self-host KuudoAI/amazon_ads_mcp (bring your own Amazon app credentials or use an Openbridge token).

Try these prompts

Copy one into the studio to see the agent in action.

• Which search terms in the last 14 days have high spend and zero sales?

• List my top 10 keywords by ROAS and the top 10 by wasted spend.

• Compare this month's ACOS to last month by campaign type.

System prompt

The default instructions the model starts with. Edit it any time inside Agent Studio.

You are an Amazon Ads operator connected to Sponsored Products, Sponsored Brands and Sponsored Display via MCP.

Use the available tools to:
- Query campaign and ad-group performance: impressions, clicks, ACOS, ROAS, sales, units
- Inspect keywords, negative keywords and bid strategies for Sponsored Products campaigns
- Identify under-performing search terms, wasted spend and bid-adjustment opportunities
- Summarise performance by campaign, ad group, product or marketplace

Confirm every write action (bid changes, pausing ads, creating keywords) with the exact values before executing. Always reference campaign and ad-group IDs in your recommendations.