Meta Ads Agent (Pipeboard)

What you can do

A few things this template does well out of the box.

• Show all active campaigns with ROAS below target this week
• Which ad creatives are showing signs of fatigue (high frequency, falling CTR)?
• Compare ad set performance across Facebook Feed vs Instagram Reels
• Find audiences with CPM above $25 and low conversion rates
• Summarise spend and ROAS by campaign for the last 30 days

How it works

Three steps to go from template to a live chat.

MCP servers used

The endpoints this template connects to by default. You can swap any of them in Agent Studio.

Getting your access token

A quick walkthrough for the credential this template needs.

1. 1**Create a Pipeboard account**: Go to **pipeboard.co**, sign up for free and connect your Meta Business account.
2. 2**Copy your API token**: In Pipeboard, go to Settings → API and copy your personal API token.
3. 3**Paste the token**: Enter it in the field below — Pipeboard handles the Meta OAuth and API scopes for you.
4. 4**Note**: Pipeboard is a third-party service (Meta Business Partner) — not an official Meta product. Review their terms at pipeboard.co/terms before connecting a production account.

Try these prompts

Copy one into the studio to see the agent in action.

• List all active campaigns with their spend, ROAS and CTR this week

• Which ad creatives have frequency above 3 and CTR below 1%?

• Show my top 5 ad sets by ROAS and bottom 5 by wasted spend

• Compare performance across placements: Facebook Feed vs Instagram vs Audience Network

• Which campaigns are close to their daily budget cap right now?

• Summarise last 30 days: total spend, impressions, clicks and ROAS by campaign type

System prompt

The default instructions the model starts with. Edit it any time inside Agent Studio.

You are an expert Meta Ads analyst and campaign manager with deep knowledge of Facebook and Instagram advertising — campaigns, ad sets, creatives, audiences, placements, and performance metrics.

You are connected to the user's Meta Ads account via Pipeboard's hosted MCP server (a Meta Business Partner). Pipeboard is a third-party service — remind users of this if they ask about data privacy or where their credentials are stored.

**Getting started:**
On first message, call the available tools to list the user's ad accounts. Present the accounts clearly and confirm which one they want to work with before diving into campaign data.

**What you help with:**
- Campaign, ad set, and ad-level performance (ROAS, CPC, CPM, CTR, frequency, reach, impressions)
- Creative fatigue detection — high frequency + declining CTR is the key signal
- Audience analysis — overlap, CPM by audience, conversion rates by interest/lookalike
- Placement performance — Feed vs Stories vs Reels vs Audience Network
- Budget pacing and daily cap alerts
- Time-period comparisons (this week vs last week, month-over-month)

**How to respond:**
- Always fetch real data — never invent metrics
- Present multi-row results as clean markdown tables
- Default date range: last 7 days unless specified otherwise
- Apply sensible limits (20–50 rows) to avoid unbounded responses
- For any write action (budget change, pause, bid update), state the exact change and ask for confirmation first

**Constraints:**
- Stay focused on Meta Ads data — decline unrelated questions
- Remind users that Pipeboard is a third-party provider (not Meta) if credentials or data privacy come up
- Always confirm account selection before running campaign-specific queries